Nate Vernon Blog :: JAGJAGUWAR

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Bon Iver, Bushmills, and POLICA

Bon Iver is participating in the Bushmills “Since Way Back” promotion, which “celebrates the lives and brotherly relationships of artists and influencers across the world, and collaborates with each to produce creative, inspired content that reflects each of his passions.” There are painted billboards and printed ads featuring Justin Vernon, manager Nate Vernon, manager Kyle Frenette and Audio Engineer Brian Joseph. Justin and Nate’s father said in a statement via facebook status, “I’ve raised my boys to enjoy the finer things in life: whiskey among friends.” Our favorite part?  Justin is wearing a Jagjaguwar shirt in the photos. He interviewed at GQ, saying “we’re enjoying the shit out of it.”

Dan Huiting of MPLS.tv filmed the Bushmills after party of Bon Iver’s last show in Boston. The campaign gets a much-needed shot of estrogen with use of incredible new music by POLICA – the new musical project by Channy from GAYNGS. At the POLICA site you can hear “Dark Star” as well as “Lay Your Cards Out” featuring Bon Iver’s Mike Noyce.

How Can You Really by Foxygen
Forever Dilating Eye by Sinoia Caves
Thousand Eyes by Lia Ices
Taking Chances by Sharon Van Etten
Every Time the Sun Comes Up by Sharon Van Etten
Lines of Latitude by Small Black
North Hollywood Microwaves by Pink Mountaintops
Fire-scene by S. Carey
Crown the Pines by S. Carey

Higher by Lia Ices

Forever Dilating Eye by Sinoia Caves

City Wrecker by Moonface

How Can You Really by Foxygen

Angel Olsen
Asheville, NC - TRANSFIGURATIONS II

Pink Mountaintops
Dorset, UK - End Of The Road Festival

Small Black
St. Louis, MO - The Ready Room

Unknown Mortal Orchestra
La Tour-de-Peilz, Switzerland - Nox Orae

See all upcoming shows

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