Bon Iver, Bushmills, and POLICA

Bon Iver is participating in the Bushmills “Since Way Back” promotion, which “celebrates the lives and brotherly relationships of artists and influencers across the world, and collaborates with each to produce creative, inspired content that reflects each of his passions.” There are painted billboards and printed ads featuring Justin Vernon, manager Nate Vernon, manager Kyle Frenette and Audio Engineer Brian Joseph. Justin and Nate’s father said in a statement via facebook status, “I’ve raised my boys to enjoy the finer things in life: whiskey among friends.” Our favorite part?  Justin is wearing a Jagjaguwar shirt in the photos. He interviewed at GQ, saying “we’re enjoying the shit out of it.”

Dan Huiting of MPLS.tv filmed the Bushmills after party of Bon Iver’s last show in Boston. The campaign gets a much-needed shot of estrogen with use of incredible new music by POLICA – the new musical project by Channy from GAYNGS. At the POLICA site you can hear “Dark Star” as well as “Lay Your Cards Out” featuring Bon Iver’s Mike Noyce.

Sneaky peek into The Last Prom on Earth: GAYNGS Rehearsal!

GAYNGS “The Last Prom On Earth” Rehearsal Footage from MPLS.TV on Vimeo.

Coming exclusively from MPLS TV – a sneak peek at the GAYNGS rehearsal for The Last Prom on Earth.  See how many GAYNGS members you can spot.  I spot…whiskey.

The Last Prom on Earth is going down TOMORROW NIGHT at 1st Avenue in Minneapolis.  People are going all out – renting limos and wearing corsages – do not miss this.