Filed Under:Kyle Frenette

Bon Iver, Bushmills, and POLICA

Bon Iver is participating in the Bushmills “Since Way Back” promotion, which “celebrates the lives and brotherly relationships of artists and influencers across the world, and collaborates with each to produce creative, inspired content that reflects each of his passions.” There are painted billboards and printed ads featuring Justin Vernon, manager Nate Vernon, manager Kyle Frenette and Audio Engineer Brian Joseph. Justin and Nate’s father said in a statement via facebook status, “I’ve raised my boys to enjoy the finer things in life: whiskey among friends.” Our favorite part?  Justin is wearing a Jagjaguwar shirt in the photos. He interviewed at GQ, saying “we’re enjoying the shit out of it.”

Dan Huiting of filmed the Bushmills after party of Bon Iver’s last show in Boston. The campaign gets a much-needed shot of estrogen with use of incredible new music by POLICA – the new musical project by Channy from GAYNGS. At the POLICA site you can hear “Dark Star” as well as “Lay Your Cards Out” featuring Bon Iver’s Mike Noyce.

Boys Life by Small Black
No One Wants It To Happen To You by Small Black
Back At Belle's by Small Black
Words by Sharon Van Etten
Druganaut by Black Mountain
Black Mountain (Demo) by Black Mountain
Surrender by Briana Marela
I Don't Want to Let You Down by Sharon Van Etten
Just Like Blood by Sharon Van Etten
Multi-Love by Unknown Mortal Orchestra
Can't Keep Checking My Phone by Unknown Mortal Orchestra
Continental Shelf by Viet Cong
Silhouettes by Viet Cong

Boys Life by Small Black

Bunker Buster by Viet Cong

Can't Keep Checking My Phone by Unknown Mortal Orchestra

Ur Life One Night by Unknown Mortal Orchestra

Unknown Mortal Orchestra
San Francisco, CA - Brick & Mortar Music Hall

See all upcoming shows

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