Afterparties Blog :: JAGJAGUWAR

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Bon Iver, Bushmills, and POLICA

Bon Iver is participating in the Bushmills “Since Way Back” promotion, which “celebrates the lives and brotherly relationships of artists and influencers across the world, and collaborates with each to produce creative, inspired content that reflects each of his passions.” There are painted billboards and printed ads featuring Justin Vernon, manager Nate Vernon, manager Kyle Frenette and Audio Engineer Brian Joseph. Justin and Nate’s father said in a statement via facebook status, “I’ve raised my boys to enjoy the finer things in life: whiskey among friends.” Our favorite part?  Justin is wearing a Jagjaguwar shirt in the photos. He interviewed at GQ, saying “we’re enjoying the shit out of it.”

Dan Huiting of MPLS.tv filmed the Bushmills after party of Bon Iver’s last show in Boston. The campaign gets a much-needed shot of estrogen with use of incredible new music by POLICA – the new musical project by Channy from GAYNGS. At the POLICA site you can hear “Dark Star” as well as “Lay Your Cards Out” featuring Bon Iver’s Mike Noyce.

Taking Chances by Sharon Van Etten
Lines of Latitude by Small Black
North Hollywood Microwaves by Pink Mountaintops
Fire-scene by S. Carey
Crown the Pines by S. Carey
Forgiven/Forgotten by Angel Olsen
Everyone is Noah, Everyone is the Ark by Moonface
Byegone by Volcano Choir

North Hollywood Microwaves by Pink Mountaintops

Taking Chances by Sharon Van Etten

Real People by Small Black

Crown The Pines by S. Carey

Foxygen
San Francisco, CA - The Independent

S. Carey
Allston, MA - Great Scott  w/ White Hinterland

See all upcoming shows

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