Bon Iver, Bushmills, and POLICA Blog :: JAGJAGUWAR

Bon Iver, Bushmills, and POLICA

Bon Iver is participating in the Bushmills “Since Way Back” promotion, which “celebrates the lives and brotherly relationships of artists and influencers across the world, and collaborates with each to produce creative, inspired content that reflects each of his passions.” There are painted billboards and printed ads featuring Justin Vernon, manager Nate Vernon, manager Kyle Frenette and Audio Engineer Brian Joseph. Justin and Nate’s father said in a statement via facebook status, “I’ve raised my boys to enjoy the finer things in life: whiskey among friends.” Our favorite part?  Justin is wearing a Jagjaguwar shirt in the photos. He interviewed at GQ, saying “we’re enjoying the shit out of it.”

Dan Huiting of MPLS.tv filmed the Bushmills after party of Bon Iver’s last show in Boston. The campaign gets a much-needed shot of estrogen with use of incredible new music by POLICA – the new musical project by Channy from GAYNGS. At the POLICA site you can hear “Dark Star” as well as “Lay Your Cards Out” featuring Bon Iver’s Mike Noyce.

Forgiven/Forgotten by Angel Olsen
May As Well (Bonus Track) by Angel Olsen
Continental Shelf by Viet Cong
How Can You Really by Foxygen
Cosmic Vibrations by Foxygen
Forever Dilating Eye by Sinoia Caves
Thousand Eyes by Lia Ices
Taking Chances by Sharon Van Etten
Every Time the Sun Comes Up by Sharon Van Etten
Lines of Latitude by Small Black

Your Love Is Killing Me by Sharon Van Etten

Coulda Been My Love by Foxygen

Thousand Eyes by Lia Ices

Tiderays by Volcano Choir

Angel Olsen
Tallahassee, FL - Club Downunder  w/ Lionlimb

Foxygen
London, UK - Village Underground  w/ Ben Chatrer

The Cave Singers
Nashville, TN - Marathon Music Works  w/ The Devil Makes Three

See all upcoming shows

© 2014 Jagjaguwar. All rights reserved.